Tri-Component Attitude Model - 1148 Words

Tri-Component Attitude Model Tri- Attitude Attitude (aka, The ABC Model) Affect (Emotions): A lasting evaluation of an object. lasting – The way a consumer feels about an attitude object. Object Object evaluations are generally unidirectional, although ambivalence is possible. Behaviour (Connative): – Consumer’s intent to do something in relation to an attitude object. Cognition (Beliefs): – Thoughts a consumer has about an attitude object. Attitude Functions The ABC Attitude Model Initiator Component Component Manifestation Affective Attitude Emotions – Attitude held due to object’s utility. EgoEgo-Defence: Stimuli: †¢Products †¢Situations †¢Retail outlets †¢Sales personnel†¦show more content†¦Celebrity endorsement more likely to be effective. Central Processing: Attitude Attitude Models Attitude Attitude Models: – Assesses attitude formative elements and tries to predict consumer attitudes toward a product. MultiMulti-attribute Models (e.g., Fishbein-TORA): Fishbein– Assumes attitude are dependent on several attributes. MultiMulti-attribute Models Elements: – Object Attributes. – Beliefs. – Importance Weights. MultiMulti-attribute Model Exercise Central Processing: How Can Marketers Change Attitudes? The The Basic Formula: Where: Aijk = ÃŽ £ÃŽ ²ijkIik Attitudes can be changed by using marketing stimuli containing: i = attribute j = brand brand k = consumer consumer I = the importance weight given attribute (I) by consumer (k) the ÃŽ ² = consumer (k) belief regarding the extent to which brand (j) possesses attribute (I) A = a particular consumer’s (k) attitude score for brand (j) particular Quiz Quiz Time: Use your calculators to solve for Factors: CognitiveCognitive-based Credibility Reputation Source Message Quality Arguments Comparative Messages AffectiveAffective-based Attractiveness MatchMatch-up Hypothesis Emotional Appeals Fear Appeals ÃŽ ² Peripheral Processing: Mere Exposure Effect Tendency Tendency to prefer familiar objects. Not Not dependent on reasoning orShow MoreRelatedMarketing Research925 Words   |  4 PagesExplain the tri-component attitude model. Answer: According to this model, attitudes are consisting of three main components: a. Cognitive component (Knowledge, beliefs) b. Affective component (emotions, feelings) c. Conative component (behavioral aspect) Three components are interrelated and integrate to form an attitude of a person toward any product or service in consumer scenario. Cognative component:- The first part of the tri-component attitude model cognitive component consists ofRead MoreCoca Cola Great Britain ( Ccgb ) Essay930 Words   |  4 Pagesof changing consumer attitudes and behaviours, caused by the worldwide debate around sugar and its links to obesity (Roderick, 2016). 1.1 Research Aim The aim of this paper is to apply theoretical frameworks to examine the changes in consumer attitude and behavioural challenging Coca Cola’s UK emerging â€Å"One Brand† retail strategy. 1.2 Research Objectives There are two objectives in this study: a. To examine the subjective and objective nutritional knowledge and attitudes of UK consumer’s, withRead Moreconsumer Essay1018 Words   |  5 Pagesï » ¿1. Explain a person’s attitude towards visiting Disneyland in Hong Kong in terms of the tri-component model. A tri-component attitude model consists of three major components as affect, cognition and conation.   It is implying that Disneyland in Hong Kong has the unique attraction towards the customer. The first part of this model refers to cognition that is knowledge and perception that are acquired by a combination of the attitude object and related information from different sources. With referenceRead MoreThe National Health Service Report782 Words   |  4 Pagesconsumer behaviour and attitudes towards Coca-Cola Great Britain (CCGB) â€Å"One Brand† retail strategy. 1.2 Research Objectives There are three defined targets for this study: 1. Define the relationship between current health issues regarding sugar and the changes in consumer attitudes towards CCGB, by identifying potential challenges to their â€Å"One Brand† retail strategy 2. Analyse CCGB â€Å"One Brand† marketing strategy, relating to addressing the internal (consumer attitudes) and external (politicalRead MoreThe National Health Service Report2033 Words   |  9 Pagesconsumer behaviour and attitudes towards Coca-Cola Great Britain (CCGB) â€Å"One Brand† retail strategy. 1.2 Research Objectives There are three defined targets for this study: 1. Define the relationship between current health issues regarding sugar and the changes in consumer attitudes towards CCGB, by identifying potential challenges to their â€Å"One Brand† retail strategy 2. Analyse CCGB â€Å"One Brand† marketing strategy, relating to addressing the internal (consumer attitudes) and external (politicalRead MoreConsumer Behaviour2806 Words   |  12 Pageshere failure of satisfying earlier need motivate her to use substitute. She is defector on the basis of consumer satisfaction as she is buying new brand when she find better qualities, features in it as compared to previous one(Dove). Attitude toward object: Here attitude toward object is important. As she buys Beer shampoo because she is attracted toward product features and presence She is has rational motives as she is looking for benefits at the same cost she is paying for previous brand or olderRead Moreconsumer behaviour1622 Words   |  7 Pagesthe following a) Compare and contrast Howard and Sheith model and Nicosa model These different decision making models are approaches the problem of consumer decision making differently. The Engel-Kollat-Blackwell model is essentially a conscious problem solving and learning model of consumer behaviour. This model has a good description of active information seeking and evaluation processes of consumer. The information processed in this model is the stimulus. The consumer ¡Ã‚ ¦s decision processes actRead MoreOrganizational Structure Of The Criminal Justice System1735 Words   |  7 Pagesis key to the planning and coordination of tasks within the overall division of labor within an organization. Champion breaks up organizational control into four components; the size of the administration, bureaucratization and debureaucratization, centralization and decentralization, and levels of authority (Champion, 2003). The component being focused on in this evaluation is centralization. â€Å"Centralization refers to the amount of power given to organizational subuni ts, departments, or separate operatingRead MoreBrand Analysis : Nike And Nike1300 Words   |  6 Pagesthat provide unique products with high quality and technology that brings fantasy to customers mind. From its statement: â€Å"everyone with a body is an athlete†, Nike is trying to create a brand image for is customers of having an sporty lifestyle and attitude. The key aspect that separate Nike from its main competitors are the technological level of its products and the recognition of the brand. Nike incorporates different technology into its products. Nike has always been the leader of innovation andRead MoreSwot Analysis : Pep Boys New Leadership1706 Words   |  7 Pageswilling to take the risk. ST strategies. Pep Boys will continue to utilize the strength of their customer service reputation to retain present customers as well as grow new clientele within their markets. Raising awareness of Pep Boys as a formidable component in the automobile industry, attracting interest from communities that could benefit from a major service and parts retail super center like Pep Boys. WO strategies. Locations in the central United States, especially in communities where retail parts

Analysis Of The Play Fences By August Wilson - 1228 Words

While an individual can be strongly influenced by their background, their past does not singularly define one’s idea of familial identity. An individual’s view and perception of family, and that of what a family should embody, can speak greatly of their past as people often follow in their parent’s footsteps when it comes to ideas, beliefs, and practices. The sense of family a person experiences early in life can shape the way in which they structure their own family as an adult, but even despite past experiences, a rough beginning can be turned around into something positive in terms of relationships between family members. Author of the play, â€Å"Fences†, August Wilson, can personally relate to the experiences of his character’s as he has†¦show more content†¦Troy failed to establish a healthy relationship with his father resulting in a struggle to develop a bond with his own son bringing about a highly dysfunctional relationship and ad ding to the overall familial unhappiness. These characters consistently fail to reach common ground concerning Cory s future leading to both verbal, as well as physical altercations. Troy’s own selfishness holds his son back from achieving his dreams as he fears that his son will achieve more than he ever had, and in turn abuses his parental power, holding unrealistic goals for his son, and driving a wedge between them. Troy stated, â€Å"I told that boy about that football stuff. The white man ain’t gonna let him get nowhere with that football. I told him when he first come to me with it. Now you come telling me he done went and got more tied up in it. He ought to go and get recruited in how to fix cars or something where he can make a living† (Wilson 6). Cory is unable to escape his father s control and is forced to live his life the way his father intends. Cory is justifiably angered and takes a stand against his father by not attending his funeral to take ba ck his father s power over him. This specific incident shows just how deeply rooted the conflict between them was and the extent of the dysfunction in their relationship that creates a level of unhappiness forShow MoreRelatedAnalysis Of The Play Fences By August Wilson940 Words   |  4 PagesThe play Fences by August Wilson, explains and explores the lives of the Maxson family, an African American family in 1957. Like in most plays each of the main characters has a strong desire that they want to achieve throughout the course of the story. Rose Maxson, the matriarch of the family, wants to be with people and connected to them. She does not want to be alone. This is seen through her family’s history, her feelings on marriage, and the family she has made for herself. RoseRead MoreAnalysis Of The Play Fences By August Wilson1657 Words   |  7 PagesThe Play â€Å"Fences† written by August Wilson is a very interesting play to read and understand. This play also introduces many different themes as well as literary devices that helps the readers to have a better understanding of what will happen later on in the play. The Characters are Troy, Bono and the boss Mr. Rand. This play has conflicts that are occurring in the play between these two characters. In this play the characters Troy and Bono are best friends and they hang out by drinking and talkingRead MoreAnalysis Of The Play Fences By August Wilson Essay1978 Words   |  8 PagesThe play â€Å"Fences† by August Wilson shows the struggle of an African American family set in 1950’s in Pittsburgh. The man of the house Troy has had a troubled life and even spent 15 years in prison. Even though Troy moans and groans about not making the MLB because of his race he i s against his own son receiving a football scholarship and tells his son’s coach he’s not allowed to play even though a scout was planning on watching him. Even after pronouncing his love for his wife earlier in the playRead MoreAnalysis Of The Play Fences August Wilson 964 Words   |  4 PagesIn Fences, August Wilson tells a story that includes baseball as a major part of the play. Even though baseball is a huge part of the play, the game itself is not actually played. Troy, who is the main character of the play, is the main source of all the conflicts that occur in the story. Whenever a conflict occurs in the story, Troy uses baseball analogies to explain his reasoning. Baseball also plays a historical part of the play to create the setting and the characters. In the play, baseball echoesRead MoreAnalysis Of The Play Fences By August Wilson853 Words   |  4 Pagesimpossible for people of color to do what they wanted to do. In the play Fences by August Wilson he brings in Troy Marxson, who is the main character of the play dealing with racial discrimination. Troy Marxson is a man with strange views of the world and who has a life that can be described as frustrating. Troy’s frustration is caused by his dream of becoming a major league baseball player being ruined by racist tyranny. The era in which Fences took place was during a time where fights to end segregationRead MoreCharacter Analysis of Cory in The Play Fences by August Wilson1109 Words   |  5 Pagesbecause of a fear that was rooted in him nearly eight-teen years earlier. When Troy was released from prison he dreamed of playing Major League Baseball but at that time it was an impossibility because of racial dis he other primary relationship of Fences is that of Troy to his son Cory (Courtney B. Vance) - a promising 17-year-old football player being courted by a college recruiter. Troy himself was once a baseball player in the Negro Leagues - early enough to hit homers off Satchel Paige, tooRead MoreAnalysis Of The Play Fences By August Wilson And Zoot Suit By Luis Valdez2015 Words   |  9 Pages For my final project, I have chosen the plays Fences by August Wilson and Zoot Suit by Luis Valdez to compare and contrast, when it comes to their themes of multiculturalism, interculturalism, and transculturalism. Multiculturalism is the process of immigration and globalization of societies in the world. The world is made up of a mix of many nationalities, cultures, groups, orientations, or ideologies. Multiculturalism involves the acknowledgment of the different groups of ethnic people, culturesRead MoreSymbolism In Fences By August Wilson1460 Words   |  6 PagesKeep Love in or Lock it Out?: An Analysis of Symbolism in Fences Symbolism is defined as an artistic and poetic movement or style using symbolic images and indirect suggestion to express mystical ideas, emotions, and states of mind. In Fences by August Wilson, symbolism is used heavily throughout the play in order to represent deeper meanings and add to the emotion of the storyline. In order for the play to have so much depth and emotion, symbolism is crucial to the work itself and the heavy topicsRead MoreNotes On The Novel Fences And Pied Piper Of Tucson 1080 Words   |  5 Pagesand hold’ readers with specific choices. Next, students read the play Fences by Pulitzer Prize winner August Wilson and analyze the role of stories within in the story to create tension and advance the plot. Fences is the foundation for the unit’s cornerstone task: after ranking and discussing important lines in the play, student perform them, and reflect on the impact of the important lines exercise on comprehension of the play. Finally, students write a synthesis essay to merge writings throughoutRead MoreFences Character Analysis Essay924 Words   |  4 Pagestimes within Fences that his actions are based off of his responsibilities; instead of love. â€Å"[...]Liked you? Who the hell say I got to like you?[...]† (Wilson,37). This quote displays that although Troy loves his family, his sense of responsibility is stronger. The sense of responsibility shows he is concerned for what is to come to the family; although this shadowed his emotions to forget to show affection. â€Å"[...]Some people build fences to keep people out†¦and other people build fences to keep people

Explore the ways Shrek and the Practical Princess subvert Stereotypes! Free Essays

Subvert means to go against something but conform means that it will fit in stereotypes. Stereotypes are things what other people expect to see for example, a stereotypical princess is pretty, has manners and waits for a handsome prince to come rescue her while modern woman have a job, they can look after themselves and are clever. Shrek and the practical princess subvert because they are both against stereotypes. We will write a custom essay sample on Explore the ways Shrek and the Practical Princess subvert Stereotypes! or any similar topic only for you Order Now The writer subverts the stereotypes because they wanted to show that modern people don’t have to wait for a handsome prince to come rescue them when they can stand up for yourself. Cinderella conforms original fairy tales, because it has the main features of a stereotypical princess and prince. This is because brave prince rescues the hopeless and beautiful Cinderella from her evil stepmother. The writer has done this to show that good people are always rescued at the end. In fairy tales such as Snow white, the handsome, riding prince comes saves the beautiful princess from dying. This reveals to the audience that, sometimes stereotypes can be right and it can help make the understanding of the movie more clearly. The movie ‘Shrek’ conforms stereotypes as well as subverting them because there is a fire breathing dragon in the story. This is because when Shrek the ogre was saving Princess Fiona, the dragon appeared and started breathing fire on them to stop them getting away. The writer had done this to show that dragons are a type of characters that is used for a dilemma when the prince is saving the princess. In fairy tales such as Rapunzel, there is a fire breathing dragon sitting beside the huge tower to prevent the prince from climbing up the princess’s hair and rescue her. This reveals to the audience that, the prince may have problems to save the princess for example slay the dragon first then rescue the princess. The story ‘Practical Princess’ conforms stereotypes as well as subverting them because the characters that are evil are ugly and the characters that are good are pretty. This is because Bedelia is really pretty and is good however Lord Quarp is a really fat and ugly which means he is evil. The writer has done this to show that ugly people means they are mean and evil and pretty people mean they are good. But the writer has also done this to make the audience sure of what type of characters they are and what side are they on. In fairy tales such as Cinderella, the princess is always the pretty and good one therefore her stepmother is the evil one and bosses the princess around. This reveals to the audience that sometimes stereotypes can be right about how you look will effect on people’s opinions. The movie ‘Shrek’ subverts stereotypes because Princess Fiona knows karate and also knows how to defeat someone. This is because Fiona was going to be taken away from Shrek by Lord Farquhar’s soldiers but Fiona didn’t want to be taken away so she used her karate to defeat all the soldiers. The writer had done this to show that you don’t have to wait for a prince to defeat them for you when you can stand up for yourself and use karate. In addition, the writer has done this to show some surprise and tense to the audience because it is not a stereotypical movie which people have already seen lots of times. In fairy tales, stereotypical princesses were to wait for a handsome prince to come rescue her. This reveals to the audience that you don’t have to wait for a prince to come rescue you because a modern woman can look after herself with karate. The story ‘Practical Princess’ subverts stereotypes because Prince Persian has a very long beard instead of Bedelia having long hair. When Bedelia got locked up in a tower by Lord Quarp because she refused to marry him, she found a prince fast asleep in the corner called Prince Persian. So, Prince Persian helped Bedelia get down the castle by climbing down his long beard. The writer had done this to show that boys can have long beards as well as girls having long hair. The writer has also done this to show some humour that boys can have really long beards that are the size of a castle. In fairy tales, such as Rapunzel princesses had really long hair for their brave prince to climb up the castle with. This reveals to the audience that, not only girls have long hair but boys can have long beards too. It also reveals, how long the princess or prince is been locked up in the castle by looking at how long their hair is. The movie ‘Shrek’ links with the ‘Practical Princess’ because Fiona and Bedelia were going to be taken away from greedy lords. Bedelia was going to be taken away from an evil lord called Lord Quarp so he could marry the princess and be the next King to take place on the throne. He could only do this when he marries a princess. However, Princess Fiona was going to be taken away by another evil, rich lord called Lord Farquhar and get married to her for the same purpose as Lord Quarp, to be king. The writer has done this to show that this world is home to many greedy and selfish people but also to show some tense to the audience that the princess is not going to marry a charming prince. In fairy tales such as Cinderella, there were no greedy lords, only wicked stepmothers. This reveals to the audience that, sometimes things might not go as planned and the princess might not marry the charming prince after all. It also reveals that sometimes stereotypes can be wrong. Altogether, I think Shrek and the practical princess subverts stereotypes of fairy tales such as Cinderella. This is because in the movie ‘Shrek’ Princess Fiona knows karate and how to look after herself. However in the story ‘Practical Princess’ Prince Persian had a long beard instead of Bedelia having long hair. The writers of these stories made it so successful that the viewer cannot help but to watch on. Also, the writer has made the story very clear but not that clear so that the viewer will know what happens next. They can just keep guessing ON! How to cite Explore the ways Shrek and the Practical Princess subvert Stereotypes!, Papers

Richard Feynman Essay Example For Students

Richard Feynman Essay Richard Philip Feynman was born in New York City on May 11th 1918 to a middle class family that lived on the Southern tip of Manhattan. He grew up in a household where both of his parents poured into him their best qualities. His mother, Lucille, instilled in Richard a powerful sense of humor, which would be essential in forming his magnetic personality and eccentric lecturing style. His father, Melville, decided before Richard was born that if he were a boy, he would grow up to be a scientist, something that Melville himself had always wanted to be. And so guided subtly by his father, and given the power to laugh by his mother, Richard was set on a course that would eventually lead him to become a legend. At a young age it was apparent that he was scientifically inclined. In school, he was interested in all things scientific and loved math. At one point he even gave thought to becoming a mathematician. After high school, he went to MIT to study physics, and after four years of that he went to Princeton as a graduate student. During this time in his life, he became engaged to his high school sweetie, Arline Greenbaum. Halfway into his education at Princeton, Arline was diagnosed with tuberculosis, and was not given many years to live. So Richard married her and put his doctoral thesis on hold. Shortly after their marriage, a friend of Richard, Robert Wilson, came to Richard and told him that the government of America was looking for the finest physicists to help construct the atomic bomb. Otherwise known as the Manhattan project. At first Richard said no, but eventually his patriotism won over and he agreed to join the project. Upon agreeing to join the project, he moved to Los Alamos, where the research facility was located and Arline could move to a hospital in Albuquerque. In July 1945, Arline, the love of Richards life, finally succumbed to the dreaded tuberculosis she had been fighting all of this time. To escape the pain, he immersed himself in his work and the 1st atomic bomb ever was ready for detonation very quickly. With his work at Los Alamos done, Richard took a teaching position at Cornell University where he became depressed and believed that his lifes work was behind him. But as he was stewing in his own depression, more and more of the top universities were sending more and more lucrative professorships his way. And this was when what his mother had taught him really came into play to get Richards life back on track. Richard realized that it did not matter what others expected of him, it mattered what he could do with the rest of his life and still enjoy himself. And so he began working to finish his PhD thesis on quantumelectrodynamics, or QED for short. QED had to do with how one quantum state transferring into another, with all possibilities considered likely, and the end result would be the summation of all of the possible paths. After this he began to study a process called weak decay, in which an independent neutron decayed into an electron, a proton, and an antineutrino, thus becomi ng part in the discovery of a fundamental new law by which the universe was governed. In the 1960s after a short marriage to a woman named Mary Lou, Richard fell in love with a woman he met a professional conference in Great Britain. She would be his wife for the remainder of his life. Together, they had a son named Carl, and the adopted a daughter named Michelle. From 1950 on he taught at Caltech, in California, and about a decade after starting there he was considered by his colleagues to be the answer to the growing problem of the freshman physics department there. So he took the job away from his beloved research and never looked back. It would be this decision that would generate so much love for him and make him so famous. .u4b16a33368aa7b2306082685ef57e89c , .u4b16a33368aa7b2306082685ef57e89c .postImageUrl , .u4b16a33368aa7b2306082685ef57e89c .centered-text-area { min-height: 80px; position: relative; } .u4b16a33368aa7b2306082685ef57e89c , .u4b16a33368aa7b2306082685ef57e89c:hover , .u4b16a33368aa7b2306082685ef57e89c:visited , .u4b16a33368aa7b2306082685ef57e89c:active { border:0!important; } .u4b16a33368aa7b2306082685ef57e89c .clearfix:after { content: ""; display: table; clear: both; } .u4b16a33368aa7b2306082685ef57e89c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4b16a33368aa7b2306082685ef57e89c:active , .u4b16a33368aa7b2306082685ef57e89c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4b16a33368aa7b2306082685ef57e89c .centered-text-area { width: 100%; position: relative ; } .u4b16a33368aa7b2306082685ef57e89c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4b16a33368aa7b2306082685ef57e89c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4b16a33368aa7b2306082685ef57e89c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4b16a33368aa7b2306082685ef57e89c:hover .ctaButton { background-color: #34495E!important; } .u4b16a33368aa7b2306082685ef57e89c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4b16a33368aa7b2306082685ef57e89c .u4b16a33368aa7b2306082685ef57e89c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4b16a33368aa7b2306082685ef57e89c:after { content: ""; display: block; clear: both; } READ: Huckleberry Finn - Conflict Between Society And Th EssayRichard Phillip Feynman continued to make noteworthy contributions to the field of physics and also discovered what caused the explosion of the space shuttle Discovery. By this time, Richard had

Love and Person Essay Example

Love and Person Essay Love has a definition—a profoundly tender, passionate affection for another person—but yet has so many different meanings. Thesauruscoping demonstrates the different meanings in which the word Love can deliver. The synonym of Love, Adoration, does not necessarily mean that these words have the same meaning. The definition of Adoration is the act of paying honor, as to a divine being or to worship. These words can be isolated from each other by meaning because they are two different descriptions. Love is an emotion and Adoration is a way of acting towards another. For example, there may be someone who loves to go to church every Sunday, being a part of their daily routine, but has adoration for God, meaning to worship and pay honor to what they believe in. The antonym for Love, however, does not have to be opposite but can have the same meaning as Love. An antonym for Love is Jealous meaning inclined to or troubled by suspicions or fears of rivalry, unfaithfulness, as in love or aims. These two words can have the same meaning, for example, a boy and a girl are head-over-heels in love with each other but the boy may have feelings for another person leaving the girl extremely jealous. This demonstrates that jealousy is expressed in love because the girl would not have been jealous unless she undoubtedly loved the boy. Thesauruscoping can show that a meaning of a word can be expressed in many different ways. Stress testing can prove ways in which a word can be used into a different context. Love can be expressed in many different ways either if it is physically or emotionally. We will write a custom essay sample on Love and Person specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Love and Person specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Love and Person specifically for you FOR ONLY $16.38 $13.9/page Hire Writer An example of a way in which Love can be expressed is when a girl goes to her favorite mall, looking for that one bracelet she can spoil herself with, and after looking for hours, which seemed like days, she discovers the bracelet she desired and loves it. This example of love is displaying that the girl is expressing her love for an object and not emotionally for a specific person. Another way in which Love can be expressed is when a couple is sitting on the fairly-warm sand, snuggled together, keeping each other warm, watching the sun in the bright, blue sky as it goes down and one of them says to the other â€Å"I love you† for the first time. This kind of Love that is being expressed is illustrating the emotional kind of love towards another person rather than an object. Loving an object rather than a person is different because an object doesn’t reveal emotion and personality, nothing but the physical features. Emotion and personality are the major components of why a person loves another, but physical attraction is also a reason but very minor. By analyzing the different ways in which Love can be used, the distinctive meanings of this word is additionally known. Personification is the method in which a certain emotion is given a human-like quality. There are endless numbers of ways in which Love can be personified. Love is used and/or seen in a person’s every day life. Love is a person that is seen to be always happy-go-lucky, full of life, and caring about other people rather than himself. Love texts his girlfriend saying â€Å"goodnight† before he sleeps and â€Å"good morning† as soon as he wakes. He comes to her home, knocks on the door, and brings flowers and soup when his girlfriend is sick. Love is not able to sleep at night, knowing that his loved one is out with her friends; because he is afraid something will happen to her and would die if he lost her, emotionally or physically. He calls her back after she hangs up on him because of a silly argument that was taken place, although it was all her fault. Love doesn’t know what he would do if his loved one left him because he is unable to see one second of his life without her in it. Love is most likely to get along with anybody because he never has anything negative to say and is friendly to whoever approaches him. He puts other people’s desires and needs before his own. Personification gave Love human-like qualities making the word more understandable. An unknown author quoted love: â€Å"True Love burns the brightest, but the brightest flames leave the deepest scars. † In this quote, the author is not only trying to warn the readers about love, but also to inform that love is very strong and important in people’s lives. This quote is explaining that being in love is one of the greatest feelings, but when it all comes to an end, the great feeling drops rapidly to feeling the worst. The scars indicate the memories that were experienced in a certain love and will stay with them forever. The memories may have been the greatest but the scars leave a big impact on a person’s life. For example, there were two people madly in love with each other. They did everything together and there was nothing to get in their way of loving each other. Until one day, as they grew older, one person from the happy couple passed away, leaving a heart broken person behind. Being left with the memories, with no one to share them with, must have been the hardest experience throughout the relationship. This illustrates how love can become a big impact on someone’s life and to not take it for granted. Love is an important because without love, life would have no meaning or purpose.

Diagnotic essay Essays - Friendship, Anger, Perception, Free Essays

Diagnotic essay Essays - Friendship, Anger, Perception, Free Essays Communication is ubiquitous. Being able to communicate effectively is the most fundamental of all life skills. I believe having communication skills can assist all aspects of a person life, in regards to professional life to social gathering and everything in between. The ability to communicate information correctly, vividly is essential life skill and something that should not be fail to notice. It is a way to improve the quality of your life. Good communication is the foundation of any successful relationship, be it personal or professional. With that being said, the purpose of my essay to recognize how perception and listening skills is a good way to improve the quality of life and better our relationship with others. I think these skills could improve my friendship with Charles. The relationship I will be writing about is the friendship between my friend Charles and me. Our friendship plays an important aspect in our life. We care about each other dearly. We encourage each other when we are sad, we entertain each other when one is lonesome, and we listen when one of us has problems. But sometimes we do encounter days when we typically have bad days. Some challenges aspects of our friendship is sometimes we are expected to listen to each other problem when we are in a bad mood or not. Occasionally, we cannot always say what we would really like to convey even if we are feeling angry. It is just a protocol we agreed on. The benefits aspects of our relationship is I have someone who is willing to support me when I go through adversity. When my mother was going through a serious illness, Charles supported so much it helped me cope the trauma I experienced. Every time I speak to Charles it is always with kindness and respect. This is because he is a wonderful , helpful person to be around. When I speak to Charles, he makes my day better. In terms of perception, some factors of perception that impact the quality of this friendship is we have the ability to see how we successfully support each other with a variety of things. For example, when I need help with school work, Charles is always things to assist me. In comparison, I do the same for him. There were several times when Charles needed guidance on how to do APA format. As a good friend, I vividly walked him through the process to effectively format APA style correctly. That is something we agree upon as friends is to support each other regardless. My second example is another factor of perception that impact the quality of this friendship is we set goals for ourselves that relate to the both of us. Some of the goals we create, we can be recognize. This semester one of our goals is to ensure we get all As and Bs in all of our classes. Success in college is crucial to us. Perception skills can be improved to better the relationship quality by becoming aware of what you say, how you socialize, the types of diction you use when trying to communicate a message. I could developing into becoming more aware of stereotypes (GriffinI think I need to work on serotypes because my perception of others are not always accurate. Consequently, I need to be more tolerant of others. Also, GriffinThis is how peopleconsider a series of statements or questions to confirm (or challenge) our perceptions of others and their behaviors. (p. 45) in their book, Invitation to human communication. Perception checking can help me understanding others more accurately and improve my communication skills. It is a great tool to help people understand others accurately instead of just simply jumping to conclusions, and this is an important step toward improving my perception abilities. In regards to listening, a few factors of listening that impact the quality this relationship is Charles and I ,both ,sometimes have complications listening to each other when we uses verbal clutter(Griffin & Bone,2014,p.112) it makes it hard for us to process the words that

Auto Trade Agreements Essay Example | Topics and Well Written Essays - 1250 words

Auto Trade Agreements - Essay Example The type of the investment strategy that the Nissan Company is using in Mexico is Foreign Direct Investment (FDI) strategy which has enabled this company to invest its assets in the country. A company can decide to invest directly in a certain nation in order to enjoy the benefits of Foreign Direct Investment strategy. However this strategy has its own shortcomings depending on the economic and the political conditions of the host country. 1a). Foreign Direct Investment as a strategy in investment has various advantages and disadvantages. One of the main advantages of Foreign Direct Investment is that a company is able to expand its market therefore making the company compete with other firms at a global level. New customers will be attracted and thus the company will be able to make more profits. FDI has improved the level of competition between various firms in that a company will strive at producing the best quality product in order to attract the customers and keep the business i n operation. For the Nissan company to prosper in the competitive market it must be able to make good quality cars that can easily attract customers. Through this investment strategy, the Nissan Company is able to integrate the use of the new technology that is available in Mexico. The new technology can help the Nissan Company to produce automobiles which are of improved quality as well as being unique in the market (Siddharthan and Lakhera, 2005). Foreign Direct Investment has enabled economic growth in Mexico as the host country. This is because investment in a country enables a nation to get finances or government income through the collection of taxes thus boosting the economic growth of the nation. The finances can as well be collected through the foreign exchange concepts. Through the FDI there is technology diffusion as well as knowledge transfer. In this context, the Nissan Company can benefit from the knowledge of the people of Mexico as well as integrating the technology of the Mexican people in the Automobile industry. Foreign Direct Investment also helps in the creation of job opportunities since the parent company will be willing to employ new people in the host country who will help in steering the company to success. The employment of skilled workers in the host country is also beneficial to the company in that these people understand the culture of their country thus it will be easy for these employees to interact effectively with the potential customers. Direct Foreign Investment has a negative impact on the domestic firms that are available in the host country in the Nissan Company might phase out many firms in Mexico which are not competitive in the market. The introduction of sophisticated technology in the Mexican market might threaten small firms thus making them to close down their businesses. The existence of too many firms that expand through the Foreign Direct Investment strategy might cause an increase in the inflation rates of Mexi co as the host country which will consequently lead to the rise in prices of good. The end result is that the Nissan Company will have to re-adjust its prices thus making losses in the long run. This strategy used by the Nissan Company enables it to gain the competitive advantage in the global market since the integration of new technology enables the company to produce high quality product that can compete at the global market

Rhabdomyolysis Term Paper Example | Topics and Well Written Essays - 1250 words

Rhabdomyolysis - Term Paper Example However, the severity of the syndrome normally range from asymptomatic rise in serum muscle enzymes to the presence of life threatening complications associated with extreme electrolyte imbalances, enzyme elevations as well as acute renal injury (Knochel, 2003). Although Rhabdomyolysis is often common among individuals who have suffered trauma or major injuries, the clinical condition has also been known to develop as a response to particular medications, drugs and dietary supplements. This paper discusses the history and physical findings of rhabdomyolysis, the background of the disease, its etiology, pathogenesis, natural history and management. History and Physical Findings of Rhabdomyolysis The patient in this medical case study was a 24 year old female who was displaying symptoms consistent with rhabdomyolysis. The clinical history revealed that the patient had taken statin medications to help lower her cholesterol levels and this resulted into a severe muscle pain. Immediately after taking the medication, the patient also suffered from severe muscle weakness, extreme muscle aching throughout her entire body and the production of dark colored urine. Although the dose of statin dose taken was not high, the patient had also taken another drug known as meofibrozil(Lopid) which could have aggravated the condition((Baxter and Moore, 2003). On the other hand, further inquiry revealed that the patient normally uses nutritional supplements as part of their weight reduction strategies. Confirmatory diagnosis was carried out by using a number of standardized examinations to show the damaged skeletal muscles. Some of the tests carried out included analysis of the patient’s urine, urine myoglobin test, analysis of Creatine kinase level and serum potassium level analysis. The treatment of the patient included giving her fluids that particularly those containing bicarbonate in order to prevent the potential kidney damage by flushing the remnants of myoglobin from the kidneys (Baxter and Moore, 2003). Additionally diuretic and bicarbonate medicines were also prescribed. After fluid resuscitation, the patient was transferred to a medical facility where measures were also taken to correct potential electrolyte imbalance in the patient. For example, ECG was obtained to help monitor any likely effects of hyperkalemia or other electrolyte imbalances. Background of the Disease Disease Etiology and Pathogenesis The etiology of rhabdomyolysis is normally broadly categorized into acquired and hereditary causes. Hereditary causes of rhabdomyosis largely consist of enzyme related defects that often result in disorders such as mitochondrial lipid metabolism, carbohydrates metabolism as well as other important inherited disorders such as neuroleptic malignant disorders and hyperthermia. On the other hand, acquired causes generally result from any condition that potentially damages the skeletal muscles such as crush injuries, muscle tremors due to alcohol ism, drugs such as statin, cocaine, heroin and amphetamine, extreme exercises, ischemia and trauma (Brancaccio and Lippi, 2010). Excessive intake of alcohol and other commonly abused drugs such as heroin, cocaine and amphetamines has also been known to result in severe damage to skeletal muscles thereby triggering rhabdomyolysis. Additionally individuals who routinely use nutritional supplements and performance enhancing drugs such as anabolic steroids may also develop rhybdomyolysis which

Social Organized Crime Perspective Essay Example | Topics and Well Written Essays - 1000 words

Social Organized Crime Perspective - Essay Example They also operate through a hierarchical-based relationship. The paper explores some of the speculative and empirical theories that explain organized crime and their criminal behavior in terms of a social institution. Alien Conspiracy Theory According to this theory, outside influences are responsible for the organized crime to prevail in US society. Ethnicity is in the basis of alien conspiracy theory of the organized crime. Haller (1990) argues that organized crimes largely succeed forming lucrative partnerships based on common needs and rational business decisions. Alien conspiracy theory states that Sicilian immigrants are largely responsible in giving a shape to the US organized crime. Though many disagree with this and put forward their argument that even before the significant Italian immigration during late nineteenth century and thereafter, crime organizations did function in most of the US city. Italian mafias only exploited the situation to their advantage and augmented th e crime horizons (Shanty, 2008). Culture Deviance Theory Usually lower-class people violate the law due to their unique culture that is in conflict with the culture of the upper class and all criminal laws are formulated keeping upper class in focus. The lower-class life-style usually rejects government authority. It is easy for them to fall in trap of thieves, drug dealers, and law-breakers. Culture deviance theory suggests that when conventional lawful ways are blocked, it is obvious for youth belonging to the lower-class to get attracted and become a part of an organized crime group (Lyman &Potter 2007). Rational Choice Theory Classical school of criminology developed rational choice theory. According to this theory, people have free will and can take their decisions rationally. Ditto applies to the organized criminals who guided by their free will willingly choose crime activities. This theory proposes that every criminal fully knows about the risk and rewards associated to thei r wrongdoings. As they are aware about the financial benefits so they also know about the level of punishment that will be meted to them in the event they are trapped or captured. Conversely, those who do not commit crime decide so because they do not find it worth the benefits. The criminals rationally think about their likely success or failure rates for doing a particular crime and accordingly they plunge into the act (Lyman &Potter 2007). Socialization Process in Illegitimate Businesses Five major community functions such as socialization, production-distribution-consumption; mutual support; social participation and social control have been identified to understand organized crime as a social institution (Lyman &Potter 2007). The existence of organized crime depends on production-distribution-consumption dynamics of the community. The existence of organized crimes emerges from the failure of legitimate market to serve huge consumer population. In that sense, there is a great sim ilarity between legitimate and illegitimate businesses. Organized crime has a good interfacing with the community as they provide assistance to the community and at the same time take advantage of opportunities that are available. Organized crime devises roles for themselves in production-distribution-consumption function of the society. The gaps in community functions make a way for organized crime to exist and flourish. That is how the legal and illegal business activities functions side by side. Thus, organized crime becomes an instrument in socializing its

Boston Consulting Group Matrix (BCG) Explained

Boston Consulting Group Matrix (BCG) Explained The Boston Consulting Group (BCG) growth-share matrix is a very vital inclusion in marketing or strategic management. The Boston Matrix developed by Bruce Henderson in the early 70s of the Boston Consulting Group. Even thou considering the flaws in the model, the Boston Consulting Group model is one of the most famous portfolio management tool implemented in product life cycle theory. It can provide effective guidance towards resource distribution. The BCG matrix works on two variables: market share and market growth. This variables point at the status of the organisation. It can be also stated as, products which have a greater market share or fall in the fast growing category can yield higher profit margins. It basically serves four distinctive purposes: It can be used to categories products portfolio in four types namely Stars (high growth, high market share) , Cash Cows (low growth, high market share), Question Marks (high growth, low market share) Dogs (low growth, low market share); it can be used to prioritize products in the products portfolio; classifying products on the bases of cash usage and generation; helps generating strategies to tackle possible product lines. Hence, the BCG model proves to be a useful analytical tool to value a companys product ranges. The four cells classified in the BCG are: Stars This category holds the market leaders which also have greater market share. The products in this category generate large amount of income but also require heavy investment to sustain market share rapid growth. Cash Cows The products in this category basically have high market share in an already developed market. They generate high profits and generate good cash flow. Such products do not require much investment as they are already established products. Question Marks Question marks are products which fall in a high growth market with relatively low market share. Such products require considerable investment to hold and increase the market share. The return on investment is also low due to the lack of market share. Dogs Dogs thrive in a low growth market with a low share. They do not generate any effective profits for the company and show little signs of growth. Such products should be generally liquidated. Although BCG matrix is a well-known tool for portfolio analysis, it has numerous constraints too. Some of them are: The foremost and important problem is how to define the market and collection of data regarding a products market share. It is not necessary that a product with a high market share result in profitability at all times. The model only works on two aspects namely market share and market growth. Businesses with low market share can also be profitable. It only rates the products on the bases of one competitor i.e. the market leader. It overlooks small competitors with high rate of growth. It overlooks the effects of synergy between strategic business units. Internal and External Audits The marketing audit forms a very core part of the marketing planning process. Audits are undertaken at the beginning of the plan, as well as at fixed intervals during the execution of the plan. The marketing audit consists of both internal and external influences on marketing planning, also considering the review of the plan itself. Many tools and methods are available to undertake such audits, e.g. SWOT analysis which can be used for auditing internal as well as external environment. Altogether such marketing audits help evaluate the opportunities and threats, and help the marketing heads to assess and make necessary changes to the plan. Many a times when things start going downhill in a company in ways like falling sales, weakening margins, reducing market share, the need for an audit spurges up. Management often overlook the actual problem and work towards the wrong symptoms. Launching of new products, reducing costs, cutting costs are some of the tactics used. Such measures are highly ineffective, if core problems are not addressed. Such problems have to be effectively identified and auditing helps in defining such problems. Internal Audit Internal audit consist of controllable variables in a firm. Internal audit helps in evaluating the strengths and weaknesses of an organisation which provide certain advantages and can relate to the needs of the specific target market. Strengths can be classified as internal factors which can support an organisation accomplish its objectives or to reduce threats. Weaknesses are factors which may hamper the organisational growth and foil organisations from achieving their targets. Some of the areas of internal audit in order to analyse the internal factors of a company are:- Resources, sales, market share, profit margin, costs, marketing procedures, marketing organisation, marketing information, marketing mix variables as : Products, Price, Distribution, Promotion. External Audit External audit is related with the uncontrollable variables, outside the firm such as the market, the competitor, etc. The external audit is concerned with factors such as political-legal, economic, social-cultural and technological (also known as PEST or STEP), with these the ecological and competitive factors which may stand opportunities or pose threats. An opportunity can be termed as an external factor which the company can exploit to gain higher profits margins. A threat can be any external circumstances that could curtain organisational performance. Areas of analyses for external audit include information regarding customers, suppliers, partners, market share, technical standards; customer feedback through surveys, suggestions, complaints; government, academic or syndicated studies of the market, the industry, competition; industry groups; employees, suppliers, and other partners; media and online reports; special interest group (Woods, 2007)*. SWOT TOWS It is very an important part of planning to understand the environment an organisation operates. SWOT analysis summarises a companys strengths, weaknesses, opportunities and threats. SWOT analysis is a tool for auditing a company and its environment. It is conducted at the initial stage of planning and helps point out the key issues. SWOT is an acronym used to define Strengths, Weaknesses, Opportunities and Threats which are strategic factors for a company, where the strengths and weaknesses form the internal factor, opportunities and threats are external factors to the firm. Where SWOT analysis is a tool used to identify business strategies for an organisation to adopt. It comprises of specifying and grouping together internal organisational strengths and weaknesses and environmental opportunities and threats. In real life scenario this is not so viable as although having all identified all the information in hand, the problem arises of what to do with the information. Whereas, the TOWS matrix is a mechanism which helps in explaining the strategy rather than just helping in its generation. The TOWS matrix (Weihrich, 1982)* presents a mechanism for facilitating linkages and presents a framework for identifying and formulating strategies. In order to conduct Strategic management, brief market research needs be carried out using accurate information systems to evaluate key issues in the company and environment. Factors such as: Market Research External and internal which may affect a company. Target customers. Driving forces behind sales trends. Company Research Information of company resources assets, I. P., etc. Information of company capabilities. Competition Research Competitive edge. Needs of products and services. The information thus collected needs to be scanned and evaluated into four elements: strengths, weaknesses, opportunities and threats, where in opportunities and threats are used to analyse the external factors and strengths and weaknesses are used to analyse the internal factors. It is very important to bear in mind that internal and external factors should clearly distinguished, as it may obscure both the management approach and decision making body. The SWOT TOWS process can carry on till the time the body feels it is productive, as long as the information is properly evaluated and refined by discussions and arguments. At the end, the points put forward should be agreed by the whole board on which points to reject and which to retain, so the final gird will contain only the key strategic marketing external opportunities and the key strategic internal strengths and weakness. As concluded by Tony Proctor (2000)* with his case study on over 50 organisations, that practising such tec hniques have helped the organisations in gaining greater insights in the process of strategy creation and have helped structure their thinking process and have helped them profoundly in coming up with better strategic ideas. Segmentation, Targeting and Positioning process The STP process is a very important process in a marketing strategy as it helps the organisation in creating personalised marketing mix packages which target specific group of the market segment with similar characteristics and needs. The STP process consists of three main activities: market segmentation, market targeting and market positioning. The level and category of segmentation process employed varies significantly depending factors like Dimension of the organisation Point at which it is carried in the marketing planning process Financial position of the organisation Current market position Segmenting targeting positioning (STP) consist of different steps as stated by Pelsmacker and Geuens (2007)* namely, definition of segmentation criteria, definition of segment profiles, assessment of the attractiveness of segments, selection of target groups, definition of the desired unique position in the mind of targeted consumers. The STP implementation begins with defining potential factors based on which segmentation of the market can be carried. The market segments created should further be divided in to generalized subgroups, in which the members of one group should respond identically to marketing stimuli and be different in their reaction to such stimuli from members of other segments. For example, the furniture market can be disturbed into different groups such as home and business market. Further division of these segments can be carried out such as, home market can include segments like student home furniture, classic furniture, design furniture etc.; likewise business segment can be divided into office furniture, hotel furniture etc. In the next stage, Points in each segment can be combined to form segmentation profiles. On the basis of identified segmentation profiles, their attractiveness can be assessed. The attractiveness of the segments depends on many factors like the size and forecasted progression of sales, buying power and competition amount targeted for the segment. Considering the analysis of segment attractiveness, a number of target groups will be selected which will be focused upon, keeping in mind the companys strengths. This process is called targeting. Further objectives, strategies and tactics created will circle around these particular groups. In the end, the organisation has to create a unique and appropriate position for its product in the mind of the target group. Positioning can be defined as how a product is perceived by the target group based on its important attributes. Positioning is one of the fundamental element of marketing strategy and of marketing communications.

deviance Essay -- essays research papers

The difference between a deviant act and a deviant career is different in many ways. For one to start off by talking about a deviant career. A deviant career has phases that the people involved in it go through. The fist of those phases is entering the deviant career the second is being deviant and the third is exiting the deviant career. People involved in a deviant career also goes through "career cycles- entree, upward mobility, peaks, aging, burn out, and getting out". Also "Patterns for deviant careers are more flexible and varied". As for deviant acts there are different types of deviant acts. These acts consist of individual deviant acts, cooperative acts, and then there is a conflict that may occur. The entering a deviant career consist of a person becoming more acquainted with a deviant act usually changes the company that they keep. Changing the company could be any thing from making new friends or hanging out at different places. People often either shift into a deviant career by them selves or with other people. The type of deviant act is different from that of a career. The first type is called individual act. Individual acts are usually done by ones self with out the help of other people. One person usually does the act itself. Individual acts can also be self induced, thing like a person" taking their own life alcoholism" and a person with a compulsive gambling disorder...